You can build up marketing tools, fashion shows and money making enterprises that sell clothes but if at the center of it all you don’t have a small group of people who absolutely and completely believe in the power of love and creativity, the whole system is bound to fall apart.īrooke Taylor also tackled the subject of FOMO (Fear Of Missing Out), one of the most widespread causes of social anxiety and depression among younger generations. Creating emotions through fabric is one of the most amazing things in the world. You are in a heightened state of mind where everything falls into place and feeds you. Love puts you in a condition of immense creativity and connectivity. Some cultures have 50 words for love, others just have one, but ultimately, as Mr Taylor pointed out, the real question is: What is love? Is it at the very root of creativity? Love is essential to the way the two communicate, create and connect with each other and the outside world.
The brand currently operates in Paris, which is, after all, the city of romance and fashion. We’re living in grim times – love is not top of the bill at the moment, so that is why we decided on this topic for our lecture”.īrooke Taylor and Nana Aganovich met 15 years ago in London and have been together ever since. We believe that this process is sidestepping an essential word, and that word is ‘love’. You’re being hit on all sides and encouraged to be creative but no-one really wants to talk about what being creative is. “There’s far more media than there used to be when we were younger. Is love still the essential source of creativity?
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